Evergreen Script Services
Your Story is the Path to your Success
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Blog

Blog about Narrative

Before You Write Your Business Plan

Before you start writing your business plan, before you set up your website or hire a graphic designer to create your logo, before you launch your social media profiles - write this short story first. Write it in your own way, without any rules or requirements. Just tell it your way.

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Brand Management versus Marketing

Social Media Marketing is not done to gain business today. It’s for the future. It’s an investment in the kind of business and success you want to gain in six months or more down the road, and the kind of clients you want to be working with then.

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The Greatest Advice I Can Give (a blog not just for business owners)

Let yourself be defined not by an image or an ideal, but by the work you do and make it something you’re truly passionate about. I know that it’s hard for many people to survive off of their passion projects - the world is populated by the working class and working poor, just subsisting off of their ‘jobs’. I’m not telling anyone to quite a necessary income and start a freelance business. That’s a choice and a process that anyone would need to go through, with sound advice from good friends and trusted professionals.

But if you are going to start a business and you want to be successful, respected, even admired - start with doing what you are truly passionate about.

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More about Brand Ambassadors

very business can benefit from what I call Brand Ambassadors. These are your cheerleaders, your champions, your most loyal customers or clients. Ambassadors are not just followers and fans of your business - they actually feel a sense of ownership in your Brand or Business Story.

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The One Thing I Won't Do

A business plan will include a Market Analysis (to understand your competition and service/product need), the structuring of your Organization and Management (who will handle what), your Marketing Strategy (how you’re going to promote your business and brand) and your financial projections, along with any potential funding needs.

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My Own Brand Narrative Part 3

I continue to write and publish my own works. My fourth book - a novel about Detroit, sisters and organized crime - was published in June 2018. I provide a host of content on behalf of various clients here in the Black Hills and beyond. I also do some design work, and I continue to coach businesses and help them develop their own Narratives - showing them that their past experiences, connections and accomplishments can bring them closer to professional success.

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My Own Brand Narrative Part 2

I actually come from a long line of storytellers. I grew up with my parents and two younger sisters in the suburbs of Detroit.

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My Own Brand Narrative Part 1

Evergreen Script Services LLC was created by Lisa Ann Gallagher, an author, freelance writer and narrative coach. Miss Gallagher embraces the DIY values of her Punk Rock past and champions the art of presonal and professional storytelling by coaching business owners and providing print and web content.

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Personal Mythology in your Professional Narrative

Your personal journey, dreams, accomplishments and talents play a role in the future success of your business. A business owner who can identify what common threads exist between themselves and others will attract not only loyal customers but brand ambassadors, people who feel a sense of ownership in your story and your success.

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Storytelling for Business begins with...

Storytelling for Business is a process. It will require time and energy to understand how to communicate, who your best audience is, learning how to engage and react and respond, and refining your brand message.

But it begins with your story.

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New Blog Series: Storytelling for Business

Today, the corporate world is evolving and audiences are less interested in passively watching leaders from within the company, demonstraing new products and ideas. Instead, businesses would do well to adopt a new strategy for leadership:

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How to Survive as a Freelancer (Part 4)

Email marketing is key to keeping your business in the back (or front) of your clients’ brains, so that when they need your services they will immediately respond back and say YES!

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How to Survive as a Freelancer (Part 3)

You created your freelance business after years of experience in your field. You launched it, and shared the good news with friends, family and prospective clients. You researched the best clients for your business and learned the mediums, forums and networks where you can connect with those people.

Now, it’s time to delve into how you’re going to Grow your business.

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How to Survive as a Freelancer Part 2

Social media offers a wealth of possibilities when it comes to marketing but ultimately, nothing beats the face-to-face opportunity to share your message and ask for what you need.

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How to Survive as a Freelancer Part 1

In this blog, I’m talking about how to launch a business as a Freelancer.

The first thing is to know exactly what you want to do, what expertise you have and who your ideal client is. The most specific your client type is, the easier time you’ll have of connecting with them. If it’s simply “business owners in a 50-mile radiance of my home”, that can too broad.

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