Before you start writing your business plan, before you set up your website or hire a graphic designer to create your logo, before you launch your social media profiles - write this short story first. Write it in your own way, without any rules or requirements. Just tell it your way.Read More
Social Media Marketing is not done to gain business today. It’s for the future. It’s an investment in the kind of business and success you want to gain in six months or more down the road, and the kind of clients you want to be working with then.Read More
Who are those people in your community who have great business acumen, smart product ideas, a long history of managing businesses but haven’t yet taken the leap into business ownership?Read More
Let yourself be defined not by an image or an ideal, but by the work you do and make it something you’re truly passionate about. I know that it’s hard for many people to survive off of their passion projects - the world is populated by the working class and working poor, just subsisting off of their ‘jobs’. I’m not telling anyone to quite a necessary income and start a freelance business. That’s a choice and a process that anyone would need to go through, with sound advice from good friends and trusted professionals.
But if you are going to start a business and you want to be successful, respected, even admired - start with doing what you are truly passionate about.Read More
Just like people, businesses have a story. When that story is THE STORY - clearly expressed, well-understood, and reflected in all policies from the top down, it helps everyone be successful.Read More
very business can benefit from what I call Brand Ambassadors. These are your cheerleaders, your champions, your most loyal customers or clients. Ambassadors are not just followers and fans of your business - they actually feel a sense of ownership in your Brand or Business Story.Read More
You’ll notice that I frequently describe myself as having ‘come of age’ in the punk movement. I even use that description in my business narrative. You might be wondering why I do that?Read More
Before you write a business plan, before you set up your website or your Facebook page - write this short story, in your own words and without any rules or requirements. Just tell it in your own way.Read More
I continue to write and publish my own works. My fourth book - a novel about Detroit, sisters and organized crime - was published in June 2018. I provide a host of content on behalf of various clients here in the Black Hills and beyond. I also do some design work, and I continue to coach businesses and help them develop their own Narratives - showing them that their past experiences, connections and accomplishments can bring them closer to professional success.Read More
Email marketing is key to keeping your business in the back (or front) of your clients’ brains, so that when they need your services they will immediately respond back and say YES!Read More
You created your freelance business after years of experience in your field. You launched it, and shared the good news with friends, family and prospective clients. You researched the best clients for your business and learned the mediums, forums and networks where you can connect with those people.
Now, it’s time to delve into how you’re going to Grow your business.Read More
Social media offers a wealth of possibilities when it comes to marketing but ultimately, nothing beats the face-to-face opportunity to share your message and ask for what you need.Read More
In this blog, I’m talking about how to launch a business as a Freelancer.
The first thing is to know exactly what you want to do, what expertise you have and who your ideal client is. The most specific your client type is, the easier time you’ll have of connecting with them. If it’s simply “business owners in a 50-mile radiance of my home”, that can too broad.Read More