Evergreen Script Services
Your Story is the Path to your Success
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Blog

Blog about Narrative

Everything has its' season...

I often joke that I’m that rare person who doesn’t have a ‘Bucket List’ - that I actually did all those wild, crazy things when I was younger, and now I am just looking forward to a long and well-lived life. I guess, though, that my definition of well-lived has changed.

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This Labor Day

The intuition-building exercise consisted of laying in bed in the morning and thinking about what you know, what you believe, and what you hope to be true. I needed to come up with one thing in each of those topics. Ideally, you would write them down in a journal. Then, at the end of the day, I would look back at my answers from the morning.

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Share Your Story

How can you develop the confidence to speak about your business needs, and engage with those listening? It begins with deeply and thoroughly understanding your business story.

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Before You Write Your Business Plan

Before you start writing your business plan, before you set up your website or hire a graphic designer to create your logo, before you launch your social media profiles - write this short story first. Write it in your own way, without any rules or requirements. Just tell it your way.

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Brand Management versus Marketing

Social Media Marketing is not done to gain business today. It’s for the future. It’s an investment in the kind of business and success you want to gain in six months or more down the road, and the kind of clients you want to be working with then.

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The Greatest Advice I Can Give (a blog not just for business owners)

Let yourself be defined not by an image or an ideal, but by the work you do and make it something you’re truly passionate about. I know that it’s hard for many people to survive off of their passion projects - the world is populated by the working class and working poor, just subsisting off of their ‘jobs’. I’m not telling anyone to quite a necessary income and start a freelance business. That’s a choice and a process that anyone would need to go through, with sound advice from good friends and trusted professionals.

But if you are going to start a business and you want to be successful, respected, even admired - start with doing what you are truly passionate about.

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More about Brand Ambassadors

very business can benefit from what I call Brand Ambassadors. These are your cheerleaders, your champions, your most loyal customers or clients. Ambassadors are not just followers and fans of your business - they actually feel a sense of ownership in your Brand or Business Story.

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The One Thing I Won't Do

A business plan will include a Market Analysis (to understand your competition and service/product need), the structuring of your Organization and Management (who will handle what), your Marketing Strategy (how you’re going to promote your business and brand) and your financial projections, along with any potential funding needs.

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My Own Brand Narrative Part 3

I continue to write and publish my own works. My fourth book - a novel about Detroit, sisters and organized crime - was published in June 2018. I provide a host of content on behalf of various clients here in the Black Hills and beyond. I also do some design work, and I continue to coach businesses and help them develop their own Narratives - showing them that their past experiences, connections and accomplishments can bring them closer to professional success.

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My Own Brand Narrative Part 2

I actually come from a long line of storytellers. I grew up with my parents and two younger sisters in the suburbs of Detroit.

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My Own Brand Narrative Part 1

Evergreen Script Services LLC was created by Lisa Ann Gallagher, an author, freelance writer and narrative coach. Miss Gallagher embraces the DIY values of her Punk Rock past and champions the art of presonal and professional storytelling by coaching business owners and providing print and web content.

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Personal Mythology in your Professional Narrative

Your personal journey, dreams, accomplishments and talents play a role in the future success of your business. A business owner who can identify what common threads exist between themselves and others will attract not only loyal customers but brand ambassadors, people who feel a sense of ownership in your story and your success.

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