How to Survive as a Freelancer (Part 3)
In this ongoing series, I’m sharing information about how to have a successful freelance business.
Does Freelancing sometimes feel…
In the previous two blogs, I wrote about how to Launch and how to Market your Freelance Business. Now, whether you’re a freelance writer/content creators like me, or you’re a freelancer designer, photographer, coach or programmer - the WHAT you do is less critical in this step than HOW.
You created your freelance business after years of experience in your field. You launched it, and shared the good news with friends, family and prospective clients. You researched the best clients for your business and learned the mediums, forums and networks where you can connect with those people.
Now, it’s time to delve into how you’re going to Grow your business.
First, growth is a weird word. I mean, a really nervous doctor might tell you you had a ‘growth’ when they really meant that you had a tumor! So, we tend to have this wishy-washy view of the word growth - is it a good thing, or is it a bad thing?
Not to mention that Growth is not a single-track road that we all navigate in the same way. Every business owner will experience growth in different ways and each will have unique, and really meaningful measurements of what growth looks like.
Even two business owners in the exact same field will create different benchmarks for growth in their business. But each needs to strategize on those benchmarks as part of their business strategy.
In your business strategy, you should address two topics in tandem:
Your Growth Plans
Your Short and Long-Term Goals
These are different, but work collectively as part of your overall strategy.
Your Short and Long-Term Goals can best be explained as “Where you want to be in …” I recommend creating your goals in the following order:
Your 5 year plan. This should project the image that you ultimately want to have as a busines owner, meeting all your expectations at the time that you launched your business, and providing you with the resources and opportunities that you want to personally enjoy, as a result of your business; then
Set your 2 year plan. In order for you to be exactly where you want to be in 5 years, where do you need/want to be in 2 years?
Then in 1 year…
Then 6 months…
Then 6 weeks…
Then 1 week… Where do you want to be professionally in just ONE WEEK?
Now that you’ve identified your Short and Long-Term Goals, you can begin to create your Growth Plans which are the steps you’re going to take to achieve each of those goals. This time, you’re going to work in the opposite direction - starting with TODAY.
What are you going to do today to achieve your 1 week goal. Give yourself 1 task that you can handle today, followed by 2 more tasks that you’ll take on over the next 6 days, in the aim of achieving your 1 week plan. Focus on things like “I’m going to download the XXX app” and “I’m going to sign up for that training program”
Then you’re going to define the process you’re going to take to achieve your 6 week goals. Focus on the people you know - the friends, family, supporters and potential clients you need to make contact with. Set a schedule to call, text or drop by and visit the people who are going to help you achieve your 6 week goal.
Next, you’re going to outline the steps you need to take to achieve your 6 month goals. These will include the training you need to get to the next skill level in your career, as well as the process you need to take to gain the confidence to ask for what you need. Talk to mentors, coaches and advisors during this part of the process. What do you need to BE in order to have the success you want?
After setting your growth plans toward your 6 month goals, you’re going to identify the steps needed to achieve your 1 year goals.
Then your 2 year goals
and finally your 5 year goals.
What does success look like in 5 years?
In 2 years, 1 year or even 1 week…
As part of the brand narrative coaching offered by Evergreen Script Services, we can help you identify your Short/Long Term Goals as well as the Growth Plans to get there. Let us know if you need just a little extra help in creating your Growth Plans for your Freelance Business!