Storytelling for Business begins with...
In this ongoing blog series, I’m explaining how Storytelling is going to become the next trend in Business Skill development, and how can you develop those skills for the benefit of your enterprise.
In the previous blog, I wrote about how Storytelling was a more adaptive, responsive means of conveying your brand message, than 'Public Speaking’. Now, let’ s delve into the power of storytelling for business.
Storytelling for Business is a process. It will require time and energy to understand how to communicate, who your best audience is, learning how to engage and react and respond, and refining your brand message.
But it begins with your story.
Every business needs a Brand Narrative - a meaningful and marketable story. Your Brand Narrative will reflect your past journey and accomplishments, while setting new goals and future achievements.
Your Brand Narrative is carefully cultivated after first creating a personal story, then a business story, then forging the two together into your Narrative.
Once you have your Brand Narrative, you’re going to use it in the following ways:
In your website
On print materials
In social media and other marketing
At your storefront or location
To your employees, stock holders and consumers
You’re also going to use your Brand Narrative in writing or re-writing your Business Plan, your Marketing Plan, and all interoffice memos and materials.
As an example of a meaningful, marketable Brand Narrative, the following was created by Tiff Robertson of TNT Event and Marketing Management, in the Black Hills of South Dakota.
Your Brand Narrative will also accomplish what TNT’s Brand Narrative does:
It tells the public who you are, what you do and what you want to be known for
It reflects your past accomplishments and achievements
It creates a blueprint for where your business can go
In fact, your Brand Narrative will inform you and all principals at your company, and point the way for all decisions you have to make toward your future success. Those decisions are part of the 14 key business development areas that all business owners must address, including:
Accountability: Who is going to be responsible for what
Branding: How the world sees you
Culture: What you accept and encourage, implementing your Values
Expenses: How you allocate funds
Growth: Your plans to expand
Leadership & Management: Setting an example
Marketing: How you promote your business
Metrics: How you know what’s working
Resources: What services & programs will help you grow
Revenues: The money coming in
Short & Long-Term Goals: Setting and Fulfilling
Support: Creating a Network
Tools: The little things that help us every day
Values: Creating your vision, Remembering who you are
It is only after your have your Brand Narrative that you can begin to share it, in large or small ways, at different mediums and in front of any audience. Are you ready to create your business Brand Narrative? Book your Blueprinting Your Business Narrative workshop today or watch for our upcoming downloadable video version, coming soon!
from Lisa Ann,
founder of Evergreen Script Services