Evergreen Script Services
Your Story is the Path to your Success
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Blog about Narrative

Posts tagged brand narrative
This Labor Day

The intuition-building exercise consisted of laying in bed in the morning and thinking about what you know, what you believe, and what you hope to be true. I needed to come up with one thing in each of those topics. Ideally, you would write them down in a journal. Then, at the end of the day, I would look back at my answers from the morning.

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Before You Write Your Business Plan

Before you start writing your business plan, before you set up your website or hire a graphic designer to create your logo, before you launch your social media profiles - write this short story first. Write it in your own way, without any rules or requirements. Just tell it your way.

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More about Brand Ambassadors

very business can benefit from what I call Brand Ambassadors. These are your cheerleaders, your champions, your most loyal customers or clients. Ambassadors are not just followers and fans of your business - they actually feel a sense of ownership in your Brand or Business Story.

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The One Thing I Won't Do

A business plan will include a Market Analysis (to understand your competition and service/product need), the structuring of your Organization and Management (who will handle what), your Marketing Strategy (how you’re going to promote your business and brand) and your financial projections, along with any potential funding needs.

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My Own Brand Narrative Part 3

I continue to write and publish my own works. My fourth book - a novel about Detroit, sisters and organized crime - was published in June 2018. I provide a host of content on behalf of various clients here in the Black Hills and beyond. I also do some design work, and I continue to coach businesses and help them develop their own Narratives - showing them that their past experiences, connections and accomplishments can bring them closer to professional success.

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My Own Brand Narrative Part 1

Evergreen Script Services LLC was created by Lisa Ann Gallagher, an author, freelance writer and narrative coach. Miss Gallagher embraces the DIY values of her Punk Rock past and champions the art of presonal and professional storytelling by coaching business owners and providing print and web content.

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Personal Mythology in your Professional Narrative

Your personal journey, dreams, accomplishments and talents play a role in the future success of your business. A business owner who can identify what common threads exist between themselves and others will attract not only loyal customers but brand ambassadors, people who feel a sense of ownership in your story and your success.

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Storytelling for Business begins with...

Storytelling for Business is a process. It will require time and energy to understand how to communicate, who your best audience is, learning how to engage and react and respond, and refining your brand message.

But it begins with your story.

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New Blog Series: Storytelling for Business

Today, the corporate world is evolving and audiences are less interested in passively watching leaders from within the company, demonstraing new products and ideas. Instead, businesses would do well to adopt a new strategy for leadership:

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