Evergreen Script Services
Your Story is the Path to your Success
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Blog about Narrative

Posts tagged business narrative
Before You Write Your Business Plan

Before you start writing your business plan, before you set up your website or hire a graphic designer to create your logo, before you launch your social media profiles - write this short story first. Write it in your own way, without any rules or requirements. Just tell it your way.

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Brand Management versus Marketing

Social Media Marketing is not done to gain business today. It’s for the future. It’s an investment in the kind of business and success you want to gain in six months or more down the road, and the kind of clients you want to be working with then.

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My Own Brand Narrative Part 2

I actually come from a long line of storytellers. I grew up with my parents and two younger sisters in the suburbs of Detroit.

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My Own Brand Narrative Part 1

Evergreen Script Services LLC was created by Lisa Ann Gallagher, an author, freelance writer and narrative coach. Miss Gallagher embraces the DIY values of her Punk Rock past and champions the art of presonal and professional storytelling by coaching business owners and providing print and web content.

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Personal Mythology in your Professional Narrative

Your personal journey, dreams, accomplishments and talents play a role in the future success of your business. A business owner who can identify what common threads exist between themselves and others will attract not only loyal customers but brand ambassadors, people who feel a sense of ownership in your story and your success.

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Storytelling for Business begins with...

Storytelling for Business is a process. It will require time and energy to understand how to communicate, who your best audience is, learning how to engage and react and respond, and refining your brand message.

But it begins with your story.

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New Blog Series: Storytelling for Business

Today, the corporate world is evolving and audiences are less interested in passively watching leaders from within the company, demonstraing new products and ideas. Instead, businesses would do well to adopt a new strategy for leadership:

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