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Blog about Narrative

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This Labor Day

The intuition-building exercise consisted of laying in bed in the morning and thinking about what you know, what you believe, and what you hope to be true. I needed to come up with one thing in each of those topics. Ideally, you would write them down in a journal. Then, at the end of the day, I would look back at my answers from the morning.

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The One Thing I Won't Do

A business plan will include a Market Analysis (to understand your competition and service/product need), the structuring of your Organization and Management (who will handle what), your Marketing Strategy (how you’re going to promote your business and brand) and your financial projections, along with any potential funding needs.

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My Own Brand Narrative Part 2

I actually come from a long line of storytellers. I grew up with my parents and two younger sisters in the suburbs of Detroit.

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Personal Mythology in your Professional Narrative

Your personal journey, dreams, accomplishments and talents play a role in the future success of your business. A business owner who can identify what common threads exist between themselves and others will attract not only loyal customers but brand ambassadors, people who feel a sense of ownership in your story and your success.

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Storytelling for Business begins with...

Storytelling for Business is a process. It will require time and energy to understand how to communicate, who your best audience is, learning how to engage and react and respond, and refining your brand message.

But it begins with your story.

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New Blog Series: Storytelling for Business

Today, the corporate world is evolving and audiences are less interested in passively watching leaders from within the company, demonstraing new products and ideas. Instead, businesses would do well to adopt a new strategy for leadership:

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How to Survive as a Freelancer (Part 4)

Email marketing is key to keeping your business in the back (or front) of your clients’ brains, so that when they need your services they will immediately respond back and say YES!

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How to Survive as a Freelancer (Part 3)

You created your freelance business after years of experience in your field. You launched it, and shared the good news with friends, family and prospective clients. You researched the best clients for your business and learned the mediums, forums and networks where you can connect with those people.

Now, it’s time to delve into how you’re going to Grow your business.

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How to Survive as a Freelancer Part 2

Social media offers a wealth of possibilities when it comes to marketing but ultimately, nothing beats the face-to-face opportunity to share your message and ask for what you need.

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Freelancing in Rapid City Part 2

What does location mean to you, in the city where you work or freelance?

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Freelancing in Rapid City

What works about networking are the relationships you build with other entrepreneurs and I would say that one of the strongest benchmarks of being in business in Rapid City, is the value that we place on those relationships. There are many business networks in our region, because of this. And I have seen business owners maximize their connections and their business growth, through building those relationships.

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The Wild, Wild MidWest

And it’s easy to get nostalgic about a place like Detroit, the place where I grew up, the place where I developed my consciousness. I grew up in a place where people of all races, religions and ethnicities shared neighborhoods and schools and commutes. A place where ‘can-do’ may as well have been invented. A place where we always felt we were creating the future, and likely were.

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