One of the most important uses of your Professional Narrative (or business story) is on your website. How long has it been since your website was designed, or the content updated?Read More
Evergreen Content is the language that attracts your potential customers and clients and draws them in. Keeping it fresh, pertinent but ever-meaningful, that’s what Evergreen really means.Read More
You’ll notice that I frequently describe myself as having ‘come of age’ in the punk movement. I even use that description in my business narrative. You might be wondering why I do that?Read More
Before you write a business plan, before you set up your website or your Facebook page - write this short story, in your own words and without any rules or requirements. Just tell it in your own way.Read More
Email marketing is key to keeping your business in the back (or front) of your clients’ brains, so that when they need your services they will immediately respond back and say YES!Read More
You created your freelance business after years of experience in your field. You launched it, and shared the good news with friends, family and prospective clients. You researched the best clients for your business and learned the mediums, forums and networks where you can connect with those people.
Now, it’s time to delve into how you’re going to Grow your business.Read More
Social media offers a wealth of possibilities when it comes to marketing but ultimately, nothing beats the face-to-face opportunity to share your message and ask for what you need.Read More
In this blog, I’m talking about how to launch a business as a Freelancer.
The first thing is to know exactly what you want to do, what expertise you have and who your ideal client is. The most specific your client type is, the easier time you’ll have of connecting with them. If it’s simply “business owners in a 50-mile radiance of my home”, that can too broad.Read More
What does location mean to you, in the city where you work or freelance?Read More
What works about networking are the relationships you build with other entrepreneurs and I would say that one of the strongest benchmarks of being in business in Rapid City, is the value that we place on those relationships. There are many business networks in our region, because of this. And I have seen business owners maximize their connections and their business growth, through building those relationships.Read More
And it’s easy to get nostalgic about a place like Detroit, the place where I grew up, the place where I developed my consciousness. I grew up in a place where people of all races, religions and ethnicities shared neighborhoods and schools and commutes. A place where ‘can-do’ may as well have been invented. A place where we always felt we were creating the future, and likely were.Read More