How can you develop the confidence to speak about your business needs, and engage with those listening? It begins with deeply and thoroughly understanding your business story.Read More
Evergreen Content is the language that attracts your potential customers and clients and draws them in. Keeping it fresh, pertinent but ever-meaningful, that’s what Evergreen really means.Read More
Social Media Marketing is not done to gain business today. It’s for the future. It’s an investment in the kind of business and success you want to gain in six months or more down the road, and the kind of clients you want to be working with then.Read More
Let yourself be defined not by an image or an ideal, but by the work you do and make it something you’re truly passionate about. I know that it’s hard for many people to survive off of their passion projects - the world is populated by the working class and working poor, just subsisting off of their ‘jobs’. I’m not telling anyone to quite a necessary income and start a freelance business. That’s a choice and a process that anyone would need to go through, with sound advice from good friends and trusted professionals.
But if you are going to start a business and you want to be successful, respected, even admired - start with doing what you are truly passionate about.Read More
very business can benefit from what I call Brand Ambassadors. These are your cheerleaders, your champions, your most loyal customers or clients. Ambassadors are not just followers and fans of your business - they actually feel a sense of ownership in your Brand or Business Story.Read More
Before you write a business plan, before you set up your website or your Facebook page - write this short story, in your own words and without any rules or requirements. Just tell it in your own way.Read More